Refuse to Silence or Hide the Noise: Engage the Real People Hidden in the Noise
2 Corinthians 2:17
"For we are not, like so many, peddlers of God's word, but as men of sincerity, as commissioned by God, in the sight of God we speak in Christ."
This verse comes at the close of a section where Paul describes the profound responsibility of sharing the gospel in his ministry. He compares it to life and death, like a fragrance that might offend some and attract others. He's defending his apostleship against those who were boasting of their eloquence and credentials, and apparently accepting payment for their teaching. Paul, by contrast, refused financial support from the Corinthians to avoid any appearance of profiteering.
Paul refers to these "super apostles" as peddlers, using this term in a derogatory way. Likening them to retail hawkers or tavern-keepers who diluted wine with water to increase profits, deceiving customers for gain. They're sort of like the social media influencer crowds we see today, farming for engagement.
Today's digital version is of the same dynamic. People tailor posts primarily for engagement metrics (likes, shares, follows) rather than truth or transformation. Personal branding is built around charisma, production quality, or controversy, often monetized through books, conferences, courses, merch, or direct donations. And army's of gatekeepers glom on to these peddlers in order to manage the branding and punish the people who haven't suitably appreciated their messaging. It’s no longer just one person watering down the wine, it’s a coordinated industry with gatekeepers, brand managers, and loyal enforcers who protect the "product" at all costs. And sometimes dangerous people with ill intent.
Paul’s "so many peddlers" in Corinth were likely itinerant teachers with their own entourages; rhetorically gifted men who traveled with letters of recommendation, demanded fees, and cultivated admiring followers. They would engage any and all in their debate forums, but edit the content.
In Paul’s day, the apostolic pattern (modeled by Jesus Himself) was public, open engagement. Paul reasoned in synagogues. Disputed with philosophers in the marketplace. Welcomed questions from anyone; Jew, Gentile, skeptic, or seeker. When opposition arose, he didn’t silence it; he answered it openly. Even in Corinth, where his authority was directly challenged, Paul wrote letters that invited examination of his theology, and he appealed to their shared knowledge.
Fast-forward to today. Controversy drives engagement...engagement drives revenue...revenue funds bigger production and more gatekeepers...gatekeepers suppress critique...the cycle intensifies. The modern platforms are built around high-profile Christian influencers. Critics are blocked, reported, or publicly shamed by the leader or their gatekeepers. Engagement happens on the leader’s terms. Farming likes, shares, amens, and donations, but rarely sustained, good-faith dialogue with dissenters. When confrontation does arise, it’s often reframed as persecution, with the community rallied to defend rather than discern. Public comment sections are heavily moderated or disabled entirely. Carefully edited livestreams where tough questions are ignored, deflected, or turned into teaching moments about "discernment". Closed circles, echo chambers, and swift excommunication of questioners reveals something about these people. It's fragility. When the brand (or the income stream, or the reputation) becomes more precious than the truth, open engagement becomes a threat, not an opportunity.
Paul wasn’t afraid of the marketplace of ideas because he wasn’t selling a product. He was proclaiming a Person, Christ crucified, who withstands any scrutiny. Paul’s response remains revolutionary. Radical transparency, voluntary financial vulnerability, and a refusal to play the celebrity game. He boasted only in his weakness. He had no gatekeepers silencing critics, he invited scrutiny.
2 Corinthians 4:2
"Rather, we have renounced secret and shameful ways; we do not use deception, nor do we distort the word of God. On the contrary, by setting forth the truth plainly we commend ourselves to everyone’s conscience in the sight of God."
The gospel doesn’t need gatekeepers. It needs faithful handlers who speak with sincerity, as those sent by God, conscious that they stand in His sight alone. May we, and the voices we follow, be marked by that same openness. May we willingly engage any and all, not to win arguments, but to winsomely point to Jesus. Because the gospel thrives in the light, not behind locked gates.
Imagine the apostle today writing his letters, sharing and reasoning the gospel on a podcast. Tentmaking by day (perhaps freelancing as a web developer to keep his ministry self-supported), then slipping into his modest home studio at night. The podcast is called something straightforward and unbranded, "Reasoning from the Scriptures" or simply "To the Churches". No intro music with epic drops, no merch store, no Patreon tiers.
Just Paul, the Word, and an open invitation: "Send your questions, objections, reports from your house churches, anything. I’ll answer publicly, as one under authority."
He opens by greeting listeners scattered across cities and nations..."Grace to you and peace from God our Father and the Lord Jesus Christ, to all the saints in __________" (fill in the blank). He thanks God for reports of faith he’s heard through DMs and emails, then pivots to the issues at hand; sometimes corrective, sometimes deeply pastoral. When controversy arises (and it always does), he doesn’t block or mute them. He invites the objectors on for live conversations about a range of topics from progressive theologians questioning his teaching on sexuality, atheist philosophers challenging the resurrection, and prosperity preachers defending their private jets.
He reasons line by line through the Scriptures, quoting long passages from memory, cross-referencing Old and New Testament in a way that makes listeners grab their Bibles (or Bible apps). There’s no scripted closing appeal for likes or subs. Instead: "If Christ is proclaimed, I rejoice. Test everything I say. All references in the description. Hold fast to what is good. The grace of the Lord Jesus be with you all."
Just imagine the comment section and live chats. Likely it would be insanely electric and filled with thousands of troll bots. A digital Areopagus gone wild. The modern equivalent of Paul preaching on Mars Hill, but amplified by algorithms, anonymity, and endless scrolling.
"🔥🔥🔥 PREACH PAUL!!!"
"Sky daddy cringe 🤡"
"Paul hates women confirmed 😂😂"
"Jesus saved me…now click my link for 10x gains blessed by the Holy Spirit 🙏"
Bots replying to every comment with "This is AI generated slop" (ironically).
A viral hate comment sitting at 8k likes: "This guy is literally the reason people leave Christianity."
Paul replies: "If I’m the reason, then you never truly knew Christ. Examine yourself, 2 Corinthians 13:5." (Gets 15k likes).
And of course all the conspiracy wingnuts: "Paul is controlled opposition" / "He’s a Jesuit plant" / "Wake up, he’s pushing the flat earth agenda in episode 147"
And probably quiet miracles: comments like "I was about to take my life tonight. Heard your episode on suffering. Praying for the first time in years."
Automated accounts flooding in with spam, divisive one-liners, emoji storms, and coordinated attacks whenever an episode touches culture-war topics. But Paul refuses to disable comments or go "approval only." He keeps it wide open.
In the end, the insanity only proves his point from 1 Corinthians; the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God. Paul would hold fast to his ideals, commending himself to everyone’s conscience in the sight of God. And somewhere in all that noise, hearts would still be pierced, just like they were 2,000 years ago.
Closing Prayer:
Lord Jesus Christ,
As this year draws to a close and we stand on the threshold of Christmas, fill our hearts anew with wonder at Your coming, the Word made flesh, full of grace and truth.
Guard Your church from every form of peddling Your word; keep us sincere, commissioned by You, speaking only in Your sight and in union with You.
In the noise of this world, make us bold yet gentle, open yet discerning, always ready to reason from the Scriptures with anyone who will listen.
And as we celebrate Your birth, stir in us the same fire that burned in Paul: a jealousy for Your glory and a love for the lost that will not be silenced.
Come quickly, Lord Jesus.
The grace of our Lord Jesus Christ be with us all.
Amen.